In the Conversation-based pricing, WhatsApp charges for each conversation: Business Initiated Conversation & User-Initiated Conversation. So, what is WhatsApp Conversation based Pricing? Check out the country-wise Conversation pricing sheet. For each message sent by a business, WhatsApp charged a certain fee depending on the user's country code. The main revenue stream for WhatsApp in the template message-based pricing model was WhatsApp Template messages. Click here to know more about the WhatsApp Template & Session messages. If the user responds, it opens a session window that lasts for 24 hours from the user's latest message. Template messages are messages sent by businesses (out of the 24-hour session window or as the first message). WhatsApp divides its messages into two categories: How did WhatsApp charge earlier from Businesses using WhatsApp Business API?Įarlier, WhatsApp used to charge a certain fee for each template message depending on the country code of the user. If you wish to know about the updated WhatsApp Conversation pricing, check out this blog. In this blog, we discuss more about the types of Conversation based pricing. This blog answers all possible questions you have & more about WhatsApp Conversation based pricing. Australia, Austria, Czech Republic, Estonia, France, Germany, Hong Kong, Hungary, Lithuania, Malaysia, Poland, Portugal, Singapore, Spain, Switzerland.ĭecreased ACD messaging channel conversation rates.Īdded Facebook Messenger, Twitter Direct Message, and LINE Messaging pricing.Since 1st June 2023, the updated WhatsApp Conversation-based pricing has taken over, new Conversations have been introduced based on which businesses will now be charged for WhatsApp Business APIīut, what exactly is a conversation? How does it affect the way you pay to WhatsApp & your WhatsApp partner? Is it any good?.Designated the purchase of SMS numbers in the following countries as a manual operation due to changes in regulations requiring additional identity documentation:.Removed Inbound pricing for Guatemala, Ireland, Italy, Norway, and Sweden from the Inbound/Outbound message pricing tables.(Can no longer purchase SMS numbers in those countries.) Removed Guatemala, Ireland, Italy, Norway, and Sweden from the SMS Number purchase pricing tables.Fixed display issues in some of the SMS pricing > Inbound/outbound message fees tables.Added the purchase of SMS numbers in Italy as a beta program to the Number purchase pricing tables.Removed Latvia inbound per message price from the SMS pricing > Inbound/Outbound message fees tables.Removed Latvia from the SMS pricing > Number purchase pricing tables – Carriers no longer support Latvian SMS numbers.Added information and pricing for inbound MMS on SMS short codes.Added information and pricing for Genesys Engage customers.Moved each of the SMS pricing and SMS short code pricing tables into individual articles.Renamed article from ACD messaging and SMS pricing to Messaging pricing.On this date, Genesys will update its invoicing to pass-through WhatsApp’s new conversation model billing.Īdded pricing for Instagram Direct Messaging as a Coming soon feature to the Third-party messaging pricing tab.Īdded 10DLC pricing table to the SMS long code pricing tab. WhatsApp is removing Template Message usage-based pricing and replacing it with conversation-based pricing. Genesys updated its invoicing methods to pass-through WhatsApp’s new user initiated and business initiated conversation model billing and removed costs related to using template messages.Īdded an announcement that WhatsApp is changing their pricing model effective February 1st 2022. WhatsApp removed Template Message usage-based pricing and replaced it with conversation-based pricing. Added Genesys Cloud CX 2 and Genesys Cloud CX 1 with Digital Add On to the Prerequisites section.
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